CareerGPS

Copy Writers
Summary Occupational Forecast Data for Writers and Authors
Employment Employment Change Average Annual Job Openings Wage & Training Levels
2018 2023 Numerical Percent New Jobs Replacement Jobs Total Median Hourly Median Annual Training Levels
3,439 3,829 390 11.33% 78 314 392 $17.71 $36,830 Bachelor's degree
Description: Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Staffing Pattern Data Forecast Data Source: EMSI (2nd Quarter 2018)

Occupation Details

The information in this section represents occupational characteristics included in O*NET which defines key features of an occupation as a standardized, measurable set of variables called "descriptors". These distinguishing characteristics of an occupation are described in greater detail in the O*NET Content Model. All items are listed in descending order of importance.

  • Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.
  • Present drafts and ideas to clients.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Vary language and tone of messages based on product and medium.
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
  • Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
  • Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
  • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Conduct research and interviews to determine which of a product's selling features should be promoted.

Knowledge

94%
English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
85%
Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
76%
Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
62%
Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
51%
Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Skills

81%
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
81%
Writing - Communicating effectively in writing as appropriate for the needs of the audience.
72%
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
65%
Speaking - Talking to others to convey information effectively.
62%
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
56%
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
56%
Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
53%
Persuasion - Persuading others to change their minds or behavior.
53%
Coordination - Adjusting actions in relation to others' actions.
53%
Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
53%
Time Management - Managing one's own time and the time of others.
50%
Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
50%
Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Abilities

81%
Written Comprehension - The ability to read and understand information and ideas presented in writing.
81%
Written Expression - The ability to communicate information and ideas in writing so others will understand.
78%
Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
75%
Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
69%
Near Vision - The ability to see details at close range (within a few feet of the observer).
65%
Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
62%
Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
62%
Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
60%
Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
60%
Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
56%
Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
56%
Speech Recognition - The ability to identify and understand the speech of another person.
56%
Speech Clarity - The ability to speak clearly so others can understand you.
50%
Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
50%
Selective Attention - The ability to concentrate on a task over a period of time without being distracted.

Work Activities

94%
Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
94%
Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
86%
Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
84%
Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.
80%
Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.
77%
Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
76%
Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
76%
Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
75%
Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
71%
Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
70%
Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.
68%
Analyzing Data or Information - Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
62%
Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them.
61%
Judging the Qualities of Things, Services, or People - Assessing the value, importance, or quality of things or people.
58%
Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used.
58%
Coordinating the Work and Activities of Others - Getting members of a group to work together to accomplish tasks.
57%
Performing for or Working Directly with the Public - Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
57%
Monitor Processes, Materials, or Surroundings - Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
56%
Processing Information - Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
56%
Developing and Building Teams - Encouraging and building mutual trust, respect, and cooperation among team members.
55%
Documenting/Recording Information - Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
51%
Provide Consultation and Advice to Others - Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
51%
Guiding, Directing, and Motivating Subordinates - Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
50%
Estimating the Quantifiable Characteristics of Products, Events, or Information - Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
50%
Scheduling Work and Activities - Scheduling events, programs, and activities, as well as the work of others.
Title Job Zone Four: Considerable Preparation Needed
Overall Experience A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Job Training Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Job Zone Examples Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, database administrators, teachers, chemists, environmental engineers, criminal investigators, and special agents.
Education Most of these occupations require a four-year bachelor's degree, but some do not.

Interests

Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Investigative - Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

Work Styles

Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
Integrity - Job requires being honest and ethical.
Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Initiative - Job requires a willingness to take on responsibilities and challenges.
Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations.

Work Values

Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.