CareerGPS

Demonstrators and Product Promoters
Summary Occupational Forecast Data for Demonstrators and Product Promoters
Employment Employment Change Average Annual Job Openings Wage & Training Levels
2018 2023 Numerical Percent New Jobs Replacement Jobs Total Median Hourly Median Annual Training Levels
1,001 1,011 9 0.91% 2 171 173 $17.80 $37,029 No formal educational credential
Description: Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Staffing Pattern Data Forecast Data Source: EMSI (2nd Quarter 2018)

Occupation Details

The information in this section represents occupational characteristics included in O*NET which defines key features of an occupation as a standardized, measurable set of variables called "descriptors". These distinguishing characteristics of an occupation are described in greater detail in the O*NET Content Model. All items are listed in descending order of importance.

  • Demonstrate and explain products, methods, or services in order to persuade customers to purchase products or utilize services.
  • Provide product samples, coupons, informational brochures, and other incentives to persuade people to buy products.
  • Keep areas neat while working, and return items to correct locations following demonstrations.
  • Record and report demonstration-related information such as the number of questions asked by the audience and the number of coupons distributed.
  • Sell products being promoted, and keep records of sales.
  • Set up and arrange displays and demonstration areas to attract the attention of prospective customers.
  • Suggest specific product purchases to meet customers' needs.
  • Transport, assemble, and disassemble materials used in presentations.
  • Identify interested and qualified customers in order to provide them with additional information.
  • Practice demonstrations to ensure that they will run smoothly.
  • Prepare and alter presentation contents to target specific audiences.
  • Learn about competitors' products and consumers' interests and concerns in order to answer questions and provide more complete information.
  • Work as part of a team of demonstrators to accommodate large crowds.

Knowledge

68%
Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
67%
Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
57%
English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Skills

69%
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
69%
Speaking - Talking to others to convey information effectively.
62%
Persuasion - Persuading others to change their minds or behavior.
56%
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
56%
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
56%
Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
53%
Service Orientation - Actively looking for ways to help people.
53%
Coordination - Adjusting actions in relation to others' actions.
53%
Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
50%
Time Management - Managing one's own time and the time of others.

Abilities

72%
Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
69%
Speech Clarity - The ability to speak clearly so others can understand you.
66%
Speech Recognition - The ability to identify and understand the speech of another person.
66%
Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
56%
Near Vision - The ability to see details at close range (within a few feet of the observer).
53%
Far Vision - The ability to see details at a distance.
50%
Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
50%
Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
50%
Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
50%
Auditory Attention - The ability to focus on a single source of sound in the presence of other distracting sounds.
50%
Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
50%
Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.

Work Activities

81%
Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
77%
Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
73%
Performing for or Working Directly with the Public - Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
70%
Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
65%
Monitor Processes, Materials, or Surroundings - Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
64%
Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.
62%
Documenting/Recording Information - Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
58%
Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
56%
Evaluating Information to Determine Compliance with Standards - Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
55%
Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
54%
Scheduling Work and Activities - Scheduling events, programs, and activities, as well as the work of others.
54%
Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.
50%
Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
50%
Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.
Title Job Zone Two: Some Preparation Needed
Overall Experience Some previous work-related skill, knowledge, or experience is usually needed. For example, a teller would benefit from experience working directly with the public.
Job Training Employees in these occupations need anywhere from a few months to one year of working with experienced employees. A recognized apprenticeship program may be associated with these occupations.
Job Zone Examples These occupations often involve using your knowledge and skills to help others. Examples include sheet metal workers, forest fire fighters, customer service representatives, physical therapist aides, salespersons (retail), and tellers.
Education These occupations usually require a high school diploma.

Interests

Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Realistic - Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outsi

Work Styles

Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Self Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
Integrity - Job requires being honest and ethical.
Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations.
Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
Concern for Others - Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.

Work Values

Relationships - Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.